February 2022 | BRAVE NOISE
TOGETHER WE CAN CHANGE THE WORLD-ONE CIDER AT A TIME.
Our version of @BRAVENOISEBEER is a Hopped Lemon Sherbert Cider that tastes like Lemon Sherbert, Honeysuckle, and Hop Water. This cider is Gluten-free, 6.9% ABV, and gives back too.
We are donating $2,000 from our Brave Noise profits to @beerkulture. Beer Kulture has advanced and created opportunities that foster diversity, equity, and inclusion within the craft beverage space. In addition, @bluelabelpackaging (who we source our beautiful can labels from) provided our labels at no cost so we could donate an additional $500 to Beer Kulture for a total donation of $2,500.
The concept of Brave Noise came about when the question "Have you ever experienced sexism in the beer industry?" was asked by Brienne Allan @ratmagnet, a seasoned brewer, on IG last year.
We here at Graft were pretty shocked by some of the responses coming out of the industry. To put it lightly, the shocking part wasn't the shitty behavior people exhibited, the shocking part was the reactions of others who were surprised that "these things were going on".
To be clear, we here at Graft have a zero-tolerance policy for any type of negative behavior, be it micro sexual aggression, discrimination of any sort, or anything that just "feels wrong".
"Brienne's inquiry sent shockwaves throughout craft beer, subsequently inspiring a BEVOLUTION. To keep the momentum going; to honor those who have spoken out about their gender discrimination, racism, sexual assault, and harassment; and to bring further awareness to the issues that women, BIPOC, and LGBTQIA+ individuals face in craft beer, a collaborative brew titled “Brave Noise” was created.
We may not brew beer here at Graft. But we didn't want that to stop us from MAKING NOISE.
To date, we only know of one other cidery that has created a BRAVE NOISE cider.
We invite the rest of the cider industry to join, create awareness, ferment some weird cider and help spread the message that all are welcome here.